Focus groups
Description
Focus groups are small-group discussions that give in-depth information and views on a specific topic.
Potential uses
Focus groups are often a helpful addition to resident surveys as they will allow any emerging issues to be explored in more depth and in a less restrictive way.
How it works
Focus groups need to be kept relatively small so that everyone has the opportunity to contribute and there is scope for discussions between participants. Normally, they should involve no more than 10 people.
You should identify someone to lead the group discussion. Agree a discussion guide in advance. Make sure it is simple, and draws out the issues you are keen to explore.
Often you will need to hold more than one focus group around a topic. For example, you might want to speak with people who might have different views on the topic – so different age groups, employment patterns. Make sure equalities groups are represented in your focus groups.
What do I need?
To run a focus group, you need:
• A group leader
• A venue
• Incentives for participants
• Refreshments (if appropriate)
• Time to organise the event
Further information
More helpful and practical guidance on running focus groups is available from the Community Tool Box.
